After successful college and NFL careers, our founders were inspired to create the first ever soft-shell head protection designed specifically for football. Over the years, our product line has expanded, but the promise remains the same – to serve the players, coaches and parents by being the most authentic and influential brand in football.
GATEWAY TO MORE GAMEDAYS
Rocksolid was built on the powerful idea that by delivering gear that promotes a better experience, we can help to preserve and grow the game of football.
After coming off an NFL career cut short by injuries, Joey LaRocque was following his lifelong passion for the game of football by helping coach at a local high school in southern California. He was looking for a way to make a deeper impact in the sport. That path was soon realized after witnessing a collision in a non-contact football drill that resulted in a player needing 14 stitches above his brow line. These kids weren’t wearing any protective gear whatsoever. Why not? Well, legislation had been passed in the state of California banning the use of “contact equipment” anytime outside of the regular football season. Joey, following his entrepreneurial spirit, jumped on the opportunity, and in 2013 started Rocksolid and created the first ever soft-shell head protection designed specifically for football, the RS1 soft-shell.
At Rocksolid, we don’t just survive, we thrive and attack each day with grit, energy and passion. Our strong culture of teamwork defines us, enables us to perform at our peak each and every day, and helps us serve the people who love the game of football as much as we do.
While Rocksolid was founded by a group of former NFL players, being an athlete is not a prerequisite to join our team. The common tie that binds all us together is that we all live and breathe by the ideals that stem from football.
Passion. Grit. Integrity. Authenticity. Swagger. Obsession. Influence.
Think you got what it takes?
Regional Sales Manager
Be a part of a high-energy team, work remotely and become the face of your own football market for Rocksolid.
Inside Sales Representative
Utilize your skills over the phone as part of the development team based at our world-class headquarters, The Star.
Thrive at our world-class facility in Frisco by developing and maintaining relationships with current customers.
We’re proud to partner with the Jones family and Blue Star Sports.
Home of the Dallas Cowboys and Rocksolid’s Headquarters.